June Subscription Box Social Post Round Up
Hi all! June is approaching, meaning our next Subscription Box “Camp A&O” is almost here.
After our survey feedback, we will be testing a new approach for showing the subscription box on the lead up to renewals and sign ups. Instead of our usual “sneak peeks”, we will be posting full product shows or in use videos approximately every other day. These posts will start on 5/20, and by our unpause deadline (5/30 at 5pm CT) the team will have shared information on 7 of the 10 elements in the June Subscription Box. So there will still be a little mystery, but if you prefer not to hunt around for information, we will be collating it all here around every 24 hours. And then as always, the full reveal will then go up later in June as boxes start arriving.
This could always change again in the future, so please let us know how this new approach works for you. If you enjoy following on social media, we do have some friendly faces helping us share the boxes, find them at:
- Amanda: @shenoteditall
- Caroline: @carolineace_bujo
- Jess: @jashiicorrin
- Mark: @menwhobullet
- Neus: @miss.meissa
Thursday 18th May
The above information was shared on Instagram accompanied by the reveal of the Subscription Box theme "Camp A&O" and the packaging:
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- Jess: @jashiicorrin - Posted a theme reveal and information on YouTube here.
Saturday 20th May
The first notebook in the box was revealed. The notebook is a Traveler's Notebook with white dot grid paper and a linen cover. The cover is trialing a new style, with fabric rainbow dots embedded in the linen to give it a unique look. And the caravan motif is in keeping with the "Camp A&O" theme.
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Our promo posted some of their own videos, find them here:
- Mark: @menwhobullet - Posted a first look to YouTube here.
- Jess: @jashiicorrin - Posted a notebook reveal here.
- Neus: @miss.meissa - See her story highlights on Instagram here.
Monday 22nd May
The next item in the box is a completely NEW item to A&O - a Glass Water Bottle. Take this on your creative adventures for years and years to come. This glass water bottle features a simple white scalloped pattern, with a wooden lid engraved with the A&O ampersand. Here it is:
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We also previewed a third item in the box: Merit Badge Stickers. We couldn't resist popping one of these on our water bottle, but we'll be sure to show you the other sticker designs in the next few days.
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- Neus: @miss.meissa - See her story highlights on Instagram here.
- Jess: @jashiicorrin - Posted a video here.
- Mark: @menwhobullet - Posted a video here.
- Caroline: @carolineace_bujo - Shared a reel including the products here.
Wednesday 24th May
Today we were busy launching UNBOUND 2, so we entrusted our promo team to share a full reveal of the Merit Badge Stickers.
Here's a quick screen grab of everyones reveal:
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But see the whole posts here:
- Caroline: @carolineace_bujo - Shared a photo here.
- Mark: @menwhobullet - Posted a first look to YouTube here.
- Jess: @jashiicorrin - Posted a notebook reveal here.
- Neus: @miss.meissa - See her story highlights on Instagram here.
Make sure to check back tomorrow for a reveal of a new item!
Thursday 25th May
You’ve been asking for it, and it’s finally here. This next item in the June Subscription Box is a Journaling Pen Set - containing a Black Calliograph and Black Fineliner. The Calliograph is in our usual style: with two brush tips, one broad and one fine, but it’s finally here in black to fulfil all your lettering needs! The black 0.4mm Fineliner is our first test of trying out this style of pen, if the response is good we hope to explore and expand on these further.
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- Jess: @jashiicorrin - Posted a reveal here.
- Caroline: @carolineace_bujo - Shared a video here.
- Mark: @menwhobullet - Posted a video here.
- Neus: @miss.meissa - See her story highlights on Instagram here.
Saturday 27th May
Today our promo team revealed the 5th item: "Adventure Stickers". This set includes two sheets of decorative stickers, including landscapes, washi strips and camping icons. See them here:
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See the whole posts here:
- Caroline: @carolineace_bujo - Shared a video in stories (screen grabbed above)
- Neus: @miss.meissa - See her story highlights on Instagram here.
See them in use with a NEW reveal on our Instagram tomorrow.
Sunday 28th May
Today we used the Adventure Stickers to create a spread in the 6th item of our Subscription Box: an A5 Notebook. This notebook features a a gold stamped flag icon on blue linen, with the sentiment "you got this" written inside. The end pages are also gold foiled, and the paper is white dot grid.
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Tuesday 30th May
We couldn’t just include one fineliner! Today we revealed a Fineliner Pack, which contains five 0.4mm Fineliners in grey, red, pink, yellow and green. As we said before, this is our first test of trying out this style of pen, so if the response is good we hope to explore and expand on these further.
This is our final reveal before renewal, meaning three elements will be a fun surprise upon arrival! Reminder, if you are a current subscriber make sure to be unpaused by 5pm CT today to be guaranteed a box upon renewal.
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Any posts from our promo team will be updated after 24 hours.
7 Comments
Love this! thank you so much! It really helps me budget and skip the anxiety of getting something I might not use :)
Ooooh I hope the journaling pen set ends up becoming a permanent product! It would be fantastic to have as part of the Everyday Essentials Collection! 😯
Thank you guys so much for the full reveal style you’re testing out, I hope it keeps going like this! It’s such a big help for people who have that anxiety, or who have to budget strictly, or who live in countries with crazy shipping prices.